Digital Signage

Currently, Digital signage is an effective means for organizations to inform and send specific messaging to their identified targets. Be it businesses show casing corporate communications to their workers or clients, or schools, campuses or healthcare organizations trying to promote upcoming programs or events and post important announcements, digital signage supports for specific and dynamic content targeted at a particular audience.

As a result of choosing the right solution for your unique environment and communication needs, digital signage solutions can assist in delivering a variety of dynamic information using audio, video, still, or moving images. A digital signage solution enables you to communicate current and important by providing editing and content distribution in real time by location or display.

What are the Benefits of Digital Signage to My Organization?

Digital signage deployment offers several benefits to your organization through the following ways:

  • Informing and educating—A particular message to your target audience
  • Centralized content control tools—Takes care of content in real time
  • Cost savings  compared to traditional signage—Prevents design, printing and distribution costs
  • Evidence of performance—Links sales performance and productivity to key communication goals

In what ways can I assist My Organization Embrace Digital Signage Solutions?

 Organizations today are aware of the importance of regular and relevant communication with their clients and employees. A lot are using digital signage solutions to improve the customer experience to offer:

  • Branding and advertising vehicles
  • Corporate communications
  • Promotions
  • Interactive touch screens
  • Product and information finders

What does Digital Signage Solution composed off?

Major components of any digital signage solution comprise displays, media players and content management/creation software. In other cases software is included in media players.

Taking your environment into consideration, extra components—display mounts, video distribution switches, projectors, kiosk housings, storage systems, workstation systems, or network upgrades—may be required to optimize your digital signage solution. Without restrictions to traditional digital signage environments, the individual organization may also benefit from an automation control system to simplify and streamline this technology, making it useful for conference rooms, training centres and classrooms.

Content Creation Software and
Media Players

In the case of digital signage solutions that covers several locations or displays, it is important to select digital signage software that allows the content manager to arrange content deployment based on dates, time of day, or locations of displays. In addition, the application should support simple (but highly‑effective) creation of video, text, and graphic messages that anyone can manage.

In the case of single display environments, bundled solutions offer a complete digital signage package with the display.


Select commercial‑grade large‑format displays over consumer‑grade displays when deploying a digital signage solution. Commercial‑grade large‑format displays have ruggedized casing and average 12–24 hour run times. Usually they are covered to prevent dust and contaminants and normally come with a three‑year warranty vs. one year for their consumer counterparts. Some manufacturers will void warranties of consumer displays if they are used in a commercial environment. It would require a video wall of multiple displays or an overhead projector to display your signage, if your environment may be large enough.  

How to start Digital Signage

The GDS Account Manager and certified specialists are always prepared to help you with every stage of selecting and leveraging the right solution for your IT environment. GDS technique includes:

  • A preliminary discovery session to understand your goals, requirements, and budget
  • An assessment review of your existing environment and definition of project requirements
  • In-depth evaluations, recommendations, future design and proof of concept
  • Configuration, procurement, and deployment of the final solution
  • Currently running product lifecycle assistance
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